I am passionate about amplifying a brand’s personality and its unique voice.
When I acquired seven businesses’ Instagram and Facebook accounts at Exxir Capital, I conducted performance analysis, trend reports, and cross-competitor research. Each account had different target audiences with opportunities to optimize engagement. I sourced and created content, conducted copywriting, influencer outreach, and designed events for each business to rebrand their client experience. It all started with curating their social media for the brand’s personality to shine through.
Results:
Accounts grew by 30%-57% in following and audience engagement
Introduced editing and digital softwares to the company’s implementation
Developed SEO improvements with hashtags and consumer insights
Led content-generating photoshoots for business’ online platforms
Successfully launched the opening of Mermaid Bar Dallas with over 75 Dallas influencers invited and promoting
Digital & Social Media Marketing
Social Media Accounts:
@paradisodallas - European Restaurant
47.2k followers
@thebotanist —> now @baredendtx - Speakeasy Bar
16.8k followers
@bishopartsdistrict - Arts District
95.1k followers
@livebishoparts - Apartments and Real Estate Design
2.9k followers
@junglestudiosdallas - Yoga/fitness Studio
9.6k followers
@eattejas - Tex-mex Restaurant
12.1k followers
@mermaidbardallas - Raw Bar
9.9k followers
For our restaurant, Tejas, we needed fresh content to showcase the Tejas experience. I sourced and partnered with a local photographer, then directed a styled photo shoot to capture our food, atmosphere, and brand. The shoot provided us with high-quality content for use across our website, social media, and other digital platforms.
At Kinn Studio, I collaborated with the graphic, product, and web design teams to create and execute targeted email and SMS marketing campaigns. I built customer segments based on behavior and purchase history, allowing us to personalize product links and messaging for higher relevance. I scheduled and automated email flows, monitored performance, and optimized for engagement—contributing to a strong click-through rate across campaigns.
Email Marketing
I wrote blog posts for CultureHype’s website, sharing TeamHype’s go-to spots around Dallas — from weekend activities and local businesses to seasonal gift guides. It was all about giving real, personal recommendations that felt like a friend letting you in on their favorite finds. I focused on keeping the tone fun, community-driven, and true to the voice of our agency.
