I am passionate about getting to understand individuals and their target goals.
After an initial consultation, I hand-crafted a custom experience with client’s specific hooks, interests, budget, and overall goals in mind.
Then, I designed a custom copywriting, targeted email campaigns, and KPI-based marketing strategies for the client, to reflect their customer profile. Maintaining communication with client from acquisition to travel return (3 months-2 years duration).
Copywriting & Event Planning
Take a look at either itinerary to explore custom travel experiences and products I’ve personally created.
Results:
Generated over $1.2 million in revenue
Simultaneously managed over 75 prospective clients and 20 booked clients at a time
Exceeded quota with a 45% conversion rate of Enquiry to Booking
Strong client relationships and retention with proven 5-star Trust Pilot Reviews and 100% Excellent ratings on Client Feedback Surveys
Client Feedback at Audley Travel
For the launch of Exxir Capital’s seasonal bar, Mermaid, I took the lead in designing the event space in collaboration with our head designer, ensuring every detail aligned with the raw bar theme. I also helped source vendors, curate guest lists, build influencer partnerships, and capture content during the event. We sent press releases to local Dallas media to generate buzz and brought the community together through a weekend of private and public celebrations. The event featured oyster shuckers, a custom graphic decal, champagne wall, mermaid performer, lots of bubbles, and ocean-inspired decor, which were all crafted to create a unique, immersive, under-the-sea experience.
Mermaid Bar Launch Party
As Vice President of Recruitment, I led the year-long planning and execution of our six-day formal recruitment event which was held at a venue where no event had been hosted before. I managed the full process from the ground up, overseeing seven teams and a $20K+ budget. From event layout, decor, and video production to scheduling, speeches, and styling, I owned every detail. I created mood boards, sourced vendors, and directed a team of 160 women to deliver an unforgettable experience for 650+ attendees. The role combined creative vision, logistical planning, and hands-on leadership to bring a completely new event concept to life.
